Brand guide · v0.1

HyCultivate, one record.

The marks, colours, type and voice for everything that carries the HyCultivate name. The tokens mirror the product's public site; the master files live in brand/assets/.

Logo

A geometric H whose left stem rises into a single leaf, with the wordmark in Fraunces. Vector masters in brand/assets/svg/; every raster file is made from them (see the assets README).

HyCultivate lockup on light — lockup.svg · light surfaces

HyCultivate lockup on dark — lockup-paper.svg · dark surfaces

HyCultivate mark — mark.svg · the mark alone

HyCultivate app tile — tile.svg · favicon, app icon, avatar

Colour

Green is the accent; paper is the base; the deep greens are the dark interludes.

Green#16A34A

Green bright#22C55E

Green soft#86EFAC

Green deep#0A3D2C

Green deeper#072B1F

Ink#0E1F17

Ink soft#3C4F45

Paper#FAFAF7

Mint#E9F4EC

Type

Display · Fraunces, italic for the emphasised word

Every gram has a history.

Body · Inter

Batches, lots, inventory, quality records, sales and your ODC permit report, kept in one system your whole site works in.

The record · JetBrains Mono

LOT-HC-0001 · Harvested for drying, weight recorded · Dry Room

Voice

Calm, exact, practical. Australian English. No contractions in narrative copy.
Name the thing: commands, reports, roles, rooms. The specific beats the superlative.
No outcome numbers without a measured, attributable source.
Never claim the product makes anyone compliant, or that its reports are approved by the ODC.
No cannabis clichés: no decorative leaves, smoke, slang or lifestyle imagery. The register is pharmaceutical-grade horticulture.